Gospel Advocate Company was founded in 1855 by Tolbert Fanning and Willim Libscomb. They dedicated their efforts to support the doctine of salvation. This remains our mission today. We have been a family-owned business for more than 158 years — the Fannings, the the McQuiddys, and since 1990, the passage we strive to live by is Psalms 16:6 which reads "The lines have fallen to me in pleasant places; Yes, I have a good inheritance". We  intend to honor that heritage to the best of our ability and pass it on to the next generation. Our goal is to serve God and His people and to Further the growth of the church.